I’m
Jairo
Jairo
Hurtado
Hurtado
UX/UI Designer with 7 years of experience in B2B and B2C organizations in Sweden 🇸🇪 and Japan 🇯🇵, specializing in SaaS and app design to create seamless user experiences.
UX/UI Designer with 7 years of experience in B2B and B2C organizations in Sweden 🇸🇪 and Japan 🇯🇵, specializing in SaaS and app design to create seamless user experiences.
Building a Design System to Create Cross-Platform Consistency
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Building a Design System to Create Cross-Platform Consistency
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Simplifying a Japanese Room Search Result page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
Simplifying a Japanese Room Search Result page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
From a Cheap Recipe Finder to a Freemium Habit Tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
From a Cheap Recipe Finder to a Freemium Habit Tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
Using Heat-Maps to Redesign an Ecommerce Product Page
How the use of behavior analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
Using Heat-Maps to Redesign an Ecommerce Product Page
How the use of behavior analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
UI Design for a Stockholm-Based Mobile Delivery App
A convenience store in the heart of Stockholm needed a mobile app to meet its 1-hour delivery promise. Read on to see how I made it happen.
UI Design for a Stockholm-Based Mobile Delivery App
A convenience store in the heart of Stockholm needed a mobile app to meet its 1-hour delivery promise. Read on to see how I made it happen.
Developing an AI-Powered Multilingual Children's Library App
How In less than two weeks, my team and I successfully built and deployed a tablet application using Ruby on Rails, enhanced with AI-powered features.
Developing an AI-Powered Multilingual Children's Library App
How In less than two weeks, my team and I successfully built and deployed a tablet application using Ruby on Rails, enhanced with AI-powered features.
A bit more about me
Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
Having designed for Scandinavian and Asian users, has opened me the doors to do online and live talks about multicultural UX design (watch video).
In my previous role, I had the opportunity to work at Tripla, Japan’s leading Property Management System, where I collaborated with a diverse international team to enhance the user experience for both hotel managers and guests across the country.
When I'm not designing, I love to share with my wife and my 2 y/o daughter. I also enjoy sports such as tennis and football, as well as immersing myself into books, blogs, and videos about design, among other topics.
Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
In my previous role, I had the opportunity to work at Tripla, Japan’s leading Property Management System, where I collaborated with a diverse international team to enhance the user experience for both hotel managers and guests across the country.
Having designed for Scandinavian and Asian users, has opened me the doors to do online and live talks about multicultural UX design (watch video).
Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
In my previous role, I had the opportunity to work at Tripla, Japan’s leading Property Management System, where I collaborated with a diverse international team to enhance the user experience for both hotel managers and guests across the country.
Having designed for Scandinavian and Asian users, has opened me the doors to do online and live talks about multicultural UX design (watch video).
Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
Kind words from Smart people I've worked with
Kind words from Smart people I've worked with
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer @ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer @ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer @ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer @ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
While working on a data visualization project, Jairo did user interviews and high-fidelity prototypes. He worked independently and wasn’t afraid to bounce ideas or ask for feedback.
Sandra Brundell
Product Manager @ Adlibris
Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail.
Marina Bošnjak
Senior UX Designer @ VNTRS
Jairo is very creative designer and has a strong grasp of design systems. His work consistently elevated our projects, ensuring functionality and visual impact.
Sumie Hisaki
Product Manager @ Tripla
Jairo is very aware of upcoming design and UX trends and takes initiative to make fast improvements while user testing and A/B-testing his prototypes, designs and concepts.
Gustav Petterson
Front-end Developer
@ Adlibris
Come say hi! you can find me on LinkedIn or send me an email to jahur10@hotmail.com
jahur10@hotmail.com
Building a Design System to Create Cross-Platform Consistency
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Building a Design System to Create Cross-Platform Consistency
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Simplifying a Japanese Room Search Result page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
Simplifying a Japanese Room Search Result page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
Using Heat-Maps to Redesign an Ecommerce Product Page
How the use of behavior analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
Using Heat-Maps to Redesign an Ecommerce Product Page
How the use of behavior analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
From a Cheap Recipe Finder to a Freemium Habit Tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
From a Cheap Recipe Finder to a Freemium Habit Tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
Developing an AI-Powered Multilingual Children's Library App
How In less than two weeks, my team and I successfully built and deployed a tablet application using Ruby on Rails, enhanced with AI-powered features.
Developing an AI-Powered Multilingual Children's Library App
How In less than two weeks, my team and I successfully built and deployed a tablet application using Ruby on Rails, enhanced with AI-powered features.
UI Design for a Stockholm-Based Mobile Delivery App
A convenience store in the heart of Stockholm needed a mobile app to meet its 1-hour delivery promise. Read on to see how I made it happen.
UI Design for a Stockholm-Based Mobile Delivery App
A convenience store in the heart of Stockholm needed a mobile app to meet its 1-hour delivery promise. Read on to see how I made it happen.