Company:
Adlibris
Year:
2019 (8 months)
Issue:
The existing product page suffered from poor information hierarchy and visual overload. Key purchase signals (price and add-to-cart) lacked contrast, while secondary elements competed for attention, reducing clarity and conversion.
Challenge:
To redesign the product page to improve decision-making and conversion—particularly on mobile—while reducing cognitive load without removing essential information, and to deliver a scalable template that could be reused across multiple product types.
Outcome:
Post-release analysis and testing showed an increase in add-to-cart interactions driven by clearer CTA placement and improved above-the-fold visibility on mobile. Users reached key information faster, as reflected in reduced scroll depth before first interaction, and overall usability scores improved in internal reviews and qualitative feedback, particularly among mobile users.
About
Adlibris Go is the convenience store that comes to you wherever you are in the city. The range is limited to the inventory available at its flag shop in the heart of Stockholm. The delivery happens within 60 minutes after the purchase and covers Stockholm's inner city and suburbs.
ONBOARDING
With the user onboarding the intention was to teach new users how to use the app so that they can find success faster, engage and understand the value of the app. Here we inform of the opening times , the delivery area and the product categories available.
HOME
We decided to make a few iterations in the home page in order to make it easier to use and understand. In the top it shows the delivery address set by the user followed by the city it’s available and the delivery time.
The scrolling content of the page is followed by categories that are set up manually according to the season instead of the fixed categories. for Example. during the summer it shows categories such as “summer with kids” that would include products such as baby food, toys sweets and children books. Other categories are Fridays dinner, last-minute presents and brunch.
PRODUCT SEARCH
In the search tab the user can search for a specific product or head to the product categories listed below. Once in a category, the use can browse dozens of products to find the desired product. The design is minimal and elegant so the user can have a smooth experience and complete the transaction with a minimal effort and a smooth experience.
BASKET & CHECKOUT
The basket is designed for the customer to quickly scan trough the information and proceed to the checkout. The checkout is handled by Klarna as it simplifies and makes the customer’s shopping experience more personal. Once the payment has gone through the user gets an Airmee email with a link to follow the order. The user then can track in real time the order and make sure it will arrive in 1-2 hours. The whole process is affordable, predictable, and flexible.
payment has gone through the user gets an Airmee email with a link to follow the order. The user then can track in real time the order and make sure it will arrive in 1-2 hours. The whole process is affordable, predictable, and flexible.
RESPONSIVE WEBSITE
The basket is designed for the customer to quickly scan trough the information and proceed to the checkout. The checkout is handled by Klarna as it simplifies and makes the customer’s shopping experience more personal. Once the payment has gone through the user gets an Airmee email with a link to follow the order. The user then can track in real time the order and make sure it will arrive in 1-2 hours. The whole process is affordable, predictable, and flexible.
WHAT USERS SAID
The basket is designed for the customer to quickly scan trough the infotmation and proceed to the checkout. The checkout is handled by Klarna as it simplifies and makes the customer’s shopping experience more personal. Once the payment has gone through the user gets an Airmee email with a link to follow the order. The user then can track in real time the order and make sure it will arrive in 1-2 hours. The whole process is affordable, predictable, and flexible.
