Hi, I’m Jairo

I'm a Tokyo based UI/UX Designer currently enrolled on a Web Development bootcamp with LeWagon. 7 years+ experience in the 🇸🇪 and 🇯🇵 markets in B2B and B2C organisations.

Building a Design System to create consistency across platforms
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Simplifying a Japanese room search result page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
From a recipe finder to a freemium habit tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
Using heat-maps to redesign a product page
How the use of behaviour analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
UI design for a Stockholm based delivery mobile app
A convenience store in the heart of the Swedish Capital was in need a mobile app to fulfil its 1 hour delivery goal.
Upcoming case study
Project under construction. Coming soon...

A bit more about me

Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.



Back in Japan I had the chance to be part of the leading Property Management System in Japan, where I collaborated with a diverse international team to find solutions and improve the UX of guests and hosts alike in Japan. This opened me the doors to do online and live talks about multicultural UX design. Now I’m in search of my next gig in Stockholm.



When I'm not designing, I love to share with my wife and my 2 y/o daughter. I also enjoy sports such as tennis and football, as well as immersing myself into books, blogs, and videos about design, among other topics.

Giving a talk in Tokyo in front of an international audience on a design event.

Doing what I enjoy the most: share time with my family in the nature.

Kind words from Smart people I've worked with

Gustav Petterson

Front End Developer @ Adlibris

“Jairo has a great eye for detail and knowledge of UX design best practices, for both web and mobile apps. He is very aware of upcoming Design and UX trends and takes initiative to make improvements happens fast with user testing and A/B-testing of he's prototypes, designs and concepts"

Sandra Brundell

Product Manager @ Adlibris

“Jairo is a talented and driven UX designer who has broad knowledge within the field of user experience. I had the pleasure to work with Jairo on a data visualisation project at Adlibris. From user interviews to finished prototype, Jairo worked independently, but wasn’t afraid to bounce ideas or ask for feedback along the way."

Marina Bošnjak

Senior UX Designer @ VNTRS

“Jairo and I are working together as a part of VNTRS Consulting design team, and for Jairo, I only have words of praise. Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail."