Hi, I’m Jairo, a Tokyo based

UX Designer

I have 7 years of experience in B2B and B2C organizations in Sweden 🇸🇪 and Japan 🇯🇵, specializing in SaaS and app design to create seamless user experiences.

Building a Design System to Create Cross-Platform Consistency
A case study on how, despite creating a much-needed Design System and solving big consistency issues, the results were less rewarding than anticipated.
Simplifying a Japanese Room Search Result Page
Japanese interfaces most always be filled with tons of information to convey trust right? think twice. Read the case to learn more.
From a Recipe Finder to a Freemium Habit Tracker
A two year evolution of a food-tech app with the goal to provide healthy meal plans through gamification and polished UI.
Using Heat-Maps to Redesign an Ecommerce Product Page
How the use of behaviour analytics and feedback data was critical when redesigning a Swedish e-commerce Product page.
UI Design for a Stockholm-Based Mobile Delivery App
A convenience store in the heart of Stockholm needed a mobile app to meet its 1-hour delivery promise. Read on to see how I made it happen.
Developing an AI-Powered Multilingual Children's Library App
How In less than two weeks, my team and I successfully built and deployed a tablet application using Ruby on Rails, enhanced with AI-powered features.

A bit more about me

Originally from Colombia, I've been practicing design for several years in London, Stockholm and Tokyo. Moving abroad has given me a unique chance to experience several fields including food-tech, e-commerce, and lately travel-tech, allowing me to see the world from different points of view and apply my experience to my practice.
Having designed for Scandinavian and Asian users, has opened me the doors to do online and live talks about multicultural UX design (watch video).
In my previous role, I had the opportunity to work at Tripla, Japan’s leading Property Management System, where I collaborated with a diverse international team to enhance the user experience for both hotel managers and guests across the country.
When I'm not designing, I love to share with my wife and my 2 y/o daughter. I also enjoy sports such as tennis and football, as well as immersing myself into books, blogs, and videos about design, among other topics.

Kind Words From Smart
People I've Worked With

Sumie Hisaki

Product Manager @ Tripla

“Jairo is a highly professional designer with great creativity and a strong grasp of design systems. His ideas consistently elevated our projects, ensuring both functionality and visual impact. And he is also a great collaborator, always open to feedback and focused on delivering top results. I am happy to work with him."

Marina Bošnjak

Senior UX Designer @ VNTRS

“Jairo and I are working together as a part of VNTRS Consulting design team, and for Jairo, I only have words of praise. Jairo is a highly-skilled UX/UI designer, whose beautiful designs and ideas always made our clients happy. The thing I would like to especially highlight is his attention to detail."

Sandra Brundell

Product Manager @ Adlibris

“Jairo is a talented and driven UX designer who has broad knowledge within the field of user experience. I had the pleasure to work with Jairo on a data visualisation project at Adlibris. From user interviews to finished prototype, Jairo worked independently, but wasn’t afraid to bounce ideas or ask for feedback along the way."

Gustav Petterson

Front End Developer @ Adlibris

“Jairo has a great eye for detail and knowledge of UX design best practices, for both web and mobile apps. He is very aware of upcoming Design and UX trends and takes initiative to make improvements happens fast with user testing and A/B-testing of he's prototypes, designs and concepts"

Come say hi! you can find me on LinkedIn or send me an email to jahur10@hotmail.com